A good title gives you information about or summarizes the subject. A shitty title hides that information to force people to click to discover what it is, and 99.99% of the time it’s some low-quality crap. I won’t be clicking that video and will never know if it’s good, because just from the title I lost all respect for its creator, whose name I don’t even want to know. Clickbait is a cancerous culture pushed by content farms and predatory engagement algorithms. I refuse to submit to it.