Trade war with Canada has contributed to a significant decline in U.S. liquor sales
Jim Beam, one of the largest makers of American whiskey globally, is shutting down bourbon production at one of its Kentucky distilleries for a year.
The move comes amid Donald Trump’s trade war with Canada, which has contributed to a significant decline in U.S. liquor sales after the country ushered in a boycott of American booze, and as more young adults are cutting back on drinking.
Jim Beam, owned by Suntory Global Spirits, is one of Kentucky’s biggest bourbon producers.
The Bluegrass state’s $9 billion whiskey bourbon industry has been struggling to manage its abundant supply of liquor against the drop in demand.
They’re going to keep making the craft bourbon, and I suspect they could coast for a decade on the barrels they have in rack houses. Bourbon doesn’t really go bad.
It doesn’t? Isn’t there something called bourbon sour?
That’s a mixed drink, the sour part of the name comes from lemon juice.
No, but you can over-age it. Too long in oak changes the flavours and at some point it won’t taste like your product. You can bottle it as a special edition, but whether consumers like the product or not is a toss up.
I for one will never buy American again. I hope relations can improve to the point where my children can begin to normalize what was once one of the best international relationships in history.
They can and do dump them into non-reactive tanks. Or bottles.
At the cost of more tanks and storage space.
and if kept out of light, lasts forever.
It takes 4-8 years to age it.
But it’s not that big of a deal, they’ve had fires and lost millions of gallons multiple times.
This is at least planned, and you’re probably right that they’ll prioritize the higher priced items.
They’ll also modernize the equipment so they need fewer workers. Who probably also voted red